A NEW WAY TO CITY

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ABOUT

SUBMIT A STORY

CREATORS

A NEW
WAY TO
CITY

A revolutionary new way to define our region.

A new way to tell our story

A NEW WAY TO INNOVATE. A NEW WAY TO OLYMPIC. A NEW WAY TO LEARN. A NEW WAY TO POWER. A NEW WAY TO FAB. A NEW WAY TO Cuisine. A NEW WAY TO FAN. A NEW WAY TO COMMUNITY.

WHAT IT IS

A New Way To City is an unprecedented brand platform designed to spark local pride and shift global perceptions of Greater Phoenix to the dynamic, collaborative, creative environment we enjoy today, by elevating authentic stories of innovation and the people behind them.

Modeled for collaboration and co-creation, this platform offers a messaging and visual structure that can be applied across any brand, sector, or innovation story. Soon, you'll be able to login and utilize the structure to tell your own stories.

SHARE YOUR INNOVATION STORY

Do you know of a local innovator (person or organization) creating the first, only, or best solution within its given sector – in the U.S. or world? Submit those stories here!

We intend to elevate hundreds of innovation stories locally, nationally, and globally.

CALL TO CREATIVES

As a local creative, you represent and reflect our market and we want your perspective to influence how we bring stories to life. By partnering with us, your artistry will define our identity and reflect the spirit of our market authentically. Submit to our upcoming call to help us bring the vision to life and showcase your work to the world.

Phase Two Opening Soon via Artlink!

MADE POSSIBLE BY our FOUNDING MEMBERS

LET’S SHOW THE WORLD WHAT A CITY CAN BE

One Message, Many Voices

When we use "city" as a verb, it becomes transformative. The destination becomes a launchpad — from boundaries, walls, and barriers to limitless, expansive potential.

One Concept, Countless Applications

By bringing people to the forefront of the place, we can show more — a cohesive identity that reflects our diversity as a core strength of our market.

2 N. Central Ave. Ste. 2500, Phoenix, AZ 85004

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